Privacy Policy

Last updated 12 August 2026

This Privacy Notice for [ Felt & Float LLC Limited] (doing business as Felt & Float) ("we," "us," or "our") describes how and why we might access, collect, store, use, and share ("process") your personal information when you use our services ("Services"), including when you:

Visit our website at https://feltfloat.com, or any website of ours that links to this Privacy Notice
Buy from us — handcrafted wool baby mobiles and nursery decor, sold online and shipped internationally
Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@feltfloat.com.

Summary of key points

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use.

Do we process any sensitive personal information? Some information may be considered "special" or "sensitive" in certain jurisdictions, for example racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific categories of third parties.

How do we keep your information safe? We have adequate organisational and technical processes in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be completely secure.

What are your rights? Depending on where you are located, applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way is by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

1. What information do we collect?

Personal information you disclose to us

In short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal information provided by you. The personal information we collect may include the following:

names
phone numbers
email addresses
mailing addresses
usernames
passwords
billing addresses

Sensitive information. We do not process sensitive information.

Payment data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with it. All payment data is handled and stored by Stripe and PayPal. You may find their privacy notices here: https://stripe.com/privacy and https://www.paypal.com/us/legalhub/privacy-full.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In short: Some information — such as your Internet Protocol (IP) address and browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes:

Log and usage data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services. This may include your IP address, device information, browser type and settings, and information about your activity in the Services — such as date and time stamps, pages and files viewed, searches, and other actions you take — along with device event information such as system activity and error reports.
Device data. Information about the computer, phone, tablet, or other device you use to access the Services. Depending on the device, this may include your IP address or proxy server, device and application identification numbers, location, browser type, hardware model, internet service provider or mobile carrier, operating system, and system configuration information.

Google API

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

2. How do we process your information?

In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes only with your prior explicit consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate account creation and authentication and otherwise manage user accounts. So you can create and log in to your account, and keep it in working order.
To deliver and facilitate delivery of services to the user. To provide you with the requested service.
To respond to user inquiries and offer support. To respond to your inquiries and solve any potential issues with the requested service.
To send administrative information to you. Details about our products and services, changes to our terms and policies, and other similar information.
To fulfil and manage your orders. To fulfil and manage your orders, payments, returns, and exchanges made through the Services.
To protect our Services. As part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
To identify usage trends. To better understand how our Services are used so we can improve them.
To save or protect an individual's vital interest. Where necessary to save or protect an individual's vital interest, such as to prevent harm.

3. What legal bases do we rely on to process your information?

In short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. We may rely on the following:

Consent. We may process your information if you have given us permission to use it for a specific purpose. You can withdraw your consent at any time.
Performance of a contract. We may process your personal information when necessary to fulfil our contractual obligations to you, including providing our Services, or at your request prior to entering into a contract with you.
Legitimate interests. We may process your information when reasonably necessary to achieve our legitimate business interests, where those interests do not outweigh your rights and freedoms. For example, to analyse how our Services are used so we can improve them, and to diagnose problems or prevent fraudulent activity.
Legal obligations. Where necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, or to exercise or defend our legal rights.
Vital interests. Where necessary to protect your vital interests or those of a third party, such as situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
For investigations and fraud detection and prevention
For business transactions provided certain conditions are met
If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
For identifying injured, ill, or deceased persons and communicating with next of kin
If we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse
If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
If the information is publicly available and is specified by the regulations

4. When and with whom do we share your personal information?

In short: We may share information in specific situations described in this section and with the following categories of third parties.

Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it, and they will not share your personal information with any organisation apart from us.

The categories of third parties we may share personal information with are as follows:

Cloud computing services
Data analytics services
Order fulfilment service providers
Payment processors
Website hosting service providers

We may also need to share your personal information in the following situations:

Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Do we use cookies and other tracking technologies?

In short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions such as keeping items in your cart.

Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. If you choose to do so, certain features of our Services — including the shopping cart — may stop working.

6. Is your information transferred internationally?

In short: Yes. We may transfer, store, and process your information in countries other than your own.

Felt & Float is registered in Hong Kong, and our mobiles are made and dispatched from a workshop in Zhejiang, China. Regardless of your location, please be aware that your information — in particular your delivery details — may be transferred to, stored by, and processed by us and by the third parties with whom we share personal information (see "When and with whom do we share your personal information?" above), including facilities in Hong Kong, mainland China, and other countries.

Where you are a resident of the European Economic Area (EEA), United Kingdom (UK), or Switzerland, this transfer is necessary for the performance of our contract with you — that is, in order to make and deliver what you have ordered. These countries may not necessarily have data protection laws as comprehensive as those in your own. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

7. How long do we keep your information?

In short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law, such as tax and accounting requirements. No purpose in this notice will require us to keep your personal information for longer than 84 months past the termination of your account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or, if this is not possible — for example because it has been stored in backup archives — we will securely store it and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

In short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission over the internet or information storage technology can be guaranteed to be completely secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Transmission of personal information to and from our Services is at your own risk.

9. Do we collect information from minors?

In short: We do not knowingly collect data from or market to children under 18 years of age.

We sell things for children, but we do not sell to them. We do not knowingly collect, solicit data from, or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to their use of the Services. If we learn that personal information from users under 18 has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under 18, please contact us at support@feltfloat.com.

10. What are your privacy rights?

In short: Depending on your state of residence in the US, or in some regions such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (iii) to restrict the processing of your personal information, (iv) if applicable, to data portability, and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using the details in "How can you contact us about this notice?" below.

We will consider and act upon any request in accordance with applicable data protection laws, and will respond within the period required by the law that applies to you.

If you are located in the UK and are unhappy with how we have handled your personal information, you can make a complaint directly to us. This is in addition to the rights you have under the UK General Data Protection Regulation and the Data Protection Act 2018.

How to contact us:

Online: https://feltfloat.com/contact/
Email: support@feltfloat.com

What happens after you complain:

We will acknowledge your complaint within 30 days of receiving it.
We will investigate without unjustifiable or excessive delay.
We will keep you informed of progress and explain the outcome.

If you are not happy with our final response, you can refer your complaint to the Information Commissioner's Office, the UK supervisory authority (ico.org.uk/make-a-complaint, helpline 0303 123 1113).

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or the UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time by contacting us using the details in "How can you contact us about this notice?" below. However, this will not affect the lawfulness of the processing before its withdrawal, nor will it affect processing conducted in reliance on lawful grounds other than consent.

Account information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, or comply with applicable legal requirements.

If you have questions or comments about your privacy rights, you may email us at support@feltfloat.com.

11. Controls for do-not-track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is no industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.

12. Do United States residents have specific privacy rights?

In short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of it, or delete it. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

Categories of personal information we collect

The table below shows the categories of personal information we have collected in the past twelve months.

Category	Examples	Collected
A. Identifiers	Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name	YES
B. Personal information as defined in the California Customer Records statute	Name, contact information, education, employment, employment history, and financial information	YES
C. Protected classification characteristics under state or federal law	Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data	NO
D. Commercial information	Transaction information, purchase history, financial details, and payment information	YES
E. Biometric information	Fingerprints and voiceprints	NO
F. Internet or other similar network activity	Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements	YES
G. Geolocation data	Device location	YES
H. Audio, electronic, sensory, or similar information	Images and audio, video or call recordings created in connection with our business activities	NO
I. Professional or employment-related information	Business contact details in order to provide you our Services at a business level, or job title, work history, and professional qualifications if you apply for a job with us	NO
J. Education information	Student records and directory information	NO
K. Inferences drawn from collected personal information	Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics	NO
L. Sensitive personal information		NO

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

Receiving help through our customer support channels
Participation in customer surveys or contests
Facilitation in the delivery of our Services and to respond to your inquiries

How we use and share personal information

Learn more about how we use your personal information in the section "How do we process your information?" above.

Will your information be shared with anyone else? We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more in the section "When and with whom do we share your personal information?" above.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve months. We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding twelve months:

Category A. Identifiers
Category B. Personal information as defined in the California Customer Records law
Category D. Commercial information
Category G. Geolocation data

Your rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law. These rights include:

Right to know whether or not we are processing your personal data
Right to access your personal data
Right to correct inaccuracies in your personal data
Right to request the deletion of your personal data
Right to obtain a copy of the personal data you previously shared with us
Right to non-discrimination for exercising your rights
Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects

Depending upon the state where you live, you may also have the following rights:

Right to access the categories of personal data being processed
Right to obtain a list of the categories of third parties to which we have disclosed personal data
Right to obtain a list of specific third parties to which we have disclosed personal data
Right to obtain a list of third parties to which we have sold personal data
Right to review, understand, question, and depending on where you live, correct how personal data has been profiled
Right to limit use and disclosure of sensitive personal data
Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature

How to exercise your rights

To exercise these rights, you can contact us by visiting https://feltfloat.com/contact/, by emailing support@feltfloat.com, or by referring to the contact details at the bottom of this document.

Under certain US state data protection laws, you can designate an authorised agent to make a request on your behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf in accordance with applicable laws.

Request verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorised agent, we may need to collect additional information to verify your identity before processing your request, and the agent will need to provide written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at support@feltfloat.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decision. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine The Light" law

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes, and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact details in "How can you contact us about this notice?" below.

13. Do other regions have specific privacy rights?

In short: You may have additional rights based on the country you reside in.

Hong Kong

Felt & Float is registered in Hong Kong and complies with the Personal Data (Privacy) Ordinance (Cap. 486). Under the Ordinance you may request access to, or correction of, the personal data we hold about you. Write to support@feltfloat.com and we will respond within 40 days, as the Ordinance requires.

Australia and New Zealand

We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020 (Privacy Act).

This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.

If you do not wish to provide the personal information necessary to fulfil their applicable purpose, it may affect our ability to provide our services, in particular to:

offer you the products or services that you want
respond to or help with your requests
manage your account with us
confirm your identity and protect your account

At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us using the contact details in "How can you review, update, or delete the data we collect from you?" below.

If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner, and about a breach of New Zealand's Privacy Principles to the Office of the New Zealand Privacy Commissioner.

14. Do we make updates to this notice?

In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

15. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact our Data Protection Officer by email at support@feltfloat.com, or by post at:

[Felt & Float LLC Limited]
Data Protection Officer
[FLAT/RM 1618A 16/F CTR 750 NATAN RD MONG KOK, HONC KONG]

16. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

To request to review, update, or delete your personal information, please visit https://feltfloat.com/contact/ or email support@feltfloat.com.